Founded in 2008, dōTERRA was built on the mission of sharing pure tested-grade essential oils with the world. Having seen for themselves the incredible benefits that can be had from using these precious resources, a group of health-care and business professionals set out to make this mission a reality. They formed a company and named it dōTERRA, a Latin derivative meaning “Gift of the Earth.”
The first hurdle to overcome, however, was to establish a standard of quality in an industry that had never had one. It wasn’t enough to simply provide essential oils to homes around the world; the dōTERRA founders were committed to providing only the highest quality and purest essential oils so that families could know with surety that they were using only the best to promote health and wellness for their loved ones. This commitment lead to the creation of a new standard of therapeutic quality: CPTG Certified Pure Tested Grade®.
To achieve such a grand vision as bringing essential oils to the world required a team of dedicated people. This team would need to be made up of people dedicated to hard work, commitment, passion, and vision. That team has grown since its initial inception, but the mission remains the same—to provide essential oils that appeal to everyone from the novice to the expert, and that can be used safely on your loved ones.
Sharing essential oils is a unique experience, and the founders of dōTERRA recognized that a sales model just as unique would be needed. In order to best facilitate personal essential oil experiences, dōTERRA utilizes a direct selling model that allows distributors to work with customers as opposed to mass marketing. This more individual approach allows individuals to experience for themselves the incredible power of essential oils while also developing relationships of trust. This model also created the opportunity for individuals and families to achieve their dreams of financial independence. Over 2 million Wellness Advocates, now use and sell dōTERRA products around the world.